When operating a TikTok store in the US, you may encounter an error message stating that your TikTok account's location does not match your store's location. This issue can be a hurdle for many businesses looking to leverage the power of TikTok for their e-commerce operations. As of February 25, 2025, this remains a relevant concern for many merchants. In this article, we will provide a detailed guide on how to resolve this issue and ensure a smooth operation of your TikTok store.

 1. The Reason for the Issue

The error message appears because TikTok requires that both the account's registered address and the physical address of the account holder be in the same country as the store. This is to ensure compliance with local regulations and to provide a consistent user experience for customers in the US market.

 2. Steps to Resolve the Issue

  1. Contact AM and Send Account UID

      The first step is to contact your Account Manager (AM) and provide them with your account UID. The AM can help you check the account's registered and physical addresses to determine the cause of the issue.

  2. Verify Account Address Information

      The AM will check whether both the registered address and the physical address of your account are in the US. Only if both addresses meet the requirement can the account be linked to your US store.

  3. Adjust Network Environment

      In addition to the address information, the network environment used when operating the account is also important. You need to ensure that the network environment is set to the US. This can be achieved by using a US-based network service or a legal VPN, while complying with platform regulations and local laws.

 3. Important Notes

  1. Ensure Account Information is Accurate

      Before attempting to link the account, make sure that the account information you provide is accurate and valid. Any false or incorrect information may lead to linking failure and may also affect the security and reputation of your account.

  2. Stay Updated on Platform Policies

      TikTok's policies and rules are subject to change. It is important to stay updated on the latest policy changes to avoid any issues with account linking or other operational risks.

  3. Maintain Good Communication with AM

      The AM is your partner on the TikTok platform. If you encounter any issues during the operation, timely communication with the AM can help you resolve them more quickly and effectively.

 Conclusion

The issue of account location mismatch when linking a TikTok account to a US store is not insurmountable. By following the correct steps, verifying account address information, adjusting the network environment, and paying attention to important notes, you can successfully resolve this issue. Understanding platform rules and operational best practices is key to maximizing the potential of TikTok for your e-commerce business.

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