In the cross-border e-commerce wave, TikTok has become an important platform for merchants to expand overseas markets. However, logistics and fulfillment issues have become major challenges for many merchants. This article will analyze the challenges of TikTok cross-border logistics and fulfillment and provide practical solutions to help merchants improve user experience and reduce operating costs.

 I. High Cross-Border Logistics Costs and Long Delivery Times

 US Market

The US market requires local shipping, with logistics costs accounting for 15%-20% of the product price. In addition, customs clearance delays and lost packages are common, directly affecting customer repurchase rates. For example, some merchants have reported that customs clearance issues have led to delayed shipments, resulting in decreased customer satisfaction and even returns.

 Southeast Asian Market

Although the Southeast Asian market allows domestic shipping, merchants have to bear a logistics subsidy of $5 per order from the platform. This can be a significant expense for merchants. Moreover, the delivery time is also a problem. Some merchants have indicated that the longer delivery time to the Southeast Asian market has affected the customer shopping experience.

 II. Chaotic Inventory and Order Management

 Order Surge Caused by Viral Videos

When a merchant's video goes viral, order volumes can increase rapidly. If merchants do not integrate an ERP system like Easy Warehouse ERP, it is easy to have missed shipments, wrong shipments, or overselling. These issues can lead to platform penalties and customer complaints. For example, some merchants experienced overselling due to poor inventory management during an order surge and were unable to ship on time, resulting in platform penalties.

 Poor Inventory Management

Inventory management is a key part of cross-border e-commerce. Some merchants have poor inventory management, leading to inventory accumulation or stockouts. Inventory accumulation ties up merchant funds, while stockouts affect the customer shopping experience. For example, some merchants had stockouts during a promotion due to poor inventory management, and customers were unable to purchase the desired products, ultimately losing customers.

 III. Solutions

 Optimize Logistics Channels

Merchants can reduce logistics costs by optimizing logistics channels. For example, choose cost-effective logistics service providers or negotiate lower logistics fees with service providers. In addition, merchants can reduce logistics costs by shipping in bulk.

 Improve Inventory Management Capabilities

Merchants can enhance inventory management capabilities by introducing an ERP system. For example, Easy Warehouse ERP can help merchants monitor inventory in real-time and avoid overselling. In addition, merchants can predict inventory needs through data analysis and plan inventory reasonably.

 Strengthen Communication with the Platform

Merchants should strengthen communication with the TikTok platform to stay updated on platform policies and requirements. For example, merchants can contact platform customer service to understand logistics subsidy policies or report logistics issues. In addition, merchants can attend platform training courses to improve their operational capabilities.

 Conclusion

TikTok cross-border logistics and fulfillment are crucial for merchants expanding overseas markets. Although there are many challenges, merchants can improve user experience and reduce operating costs by optimizing logistics channels, improving inventory management capabilities, and strengthening communication with the platform. It is hoped that the analysis and suggestions in this article will help merchants achieve sustainable development in cross-border e-commerce.

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