The rise of short video platforms has made TikTok a crucial battleground for global merchants seeking traffic. However, achieving success on TikTok requires more than creativity and strategy—it demands a deep understanding of the platform's rules. This article will provide a detailed analysis of TikTok's regulations and compliance risks, helping businesses avoid potential issues and achieve steady growth.

 Account Linking and Ban Risks

When operating multiple accounts, businesses often trigger platform risk controls due to the lack of environment isolation tools like cloud-based fingerprint browsers, leading to account bans. For instance, a merchant lost three high-authority stores in a week due to multiple account logins on the same device. This not only affects operational efficiency but can also lead to financial losses.

Recommended Actions:

- Use tools like cloud-based fingerprint browsers to isolate the login environments of different accounts.

- Regularly check account security to avoid frequent switching between accounts on the same device.

 Advertising and Content Compliance Restrictions

TikTok prohibits exaggerated promotions or the use of unauthorized materials. Businesses need to frequently adjust advertising copy and video content to comply with platform regulations. For example, a beauty store had its products removed and faced a penalty deposit due to a "anti-aging" claim deemed false advertising in a video. This not only impacts the merchant's reputation but can also lead to financial losses.

Recommended Actions:

- Ensure all advertising materials and video content are genuine and legal.

- Regularly review advertising content to ensure compliance with TikTok's latest regulations.

 Other Compliance Risks

In addition to account linking and advertising content compliance, businesses must also be aware of other compliance risks, such as copyright issues and user privacy protection. These risks can equally affect business operations and reputation.

Recommended Actions:

- Respect copyrights and avoid using unauthorized materials.

- Protect user privacy and comply with relevant laws and regulations.

 Conclusion

Compliant operations are key to success on TikTok. By understanding and adhering to platform rules, businesses can effectively avoid risks and achieve steady growth. This article aims to provide valuable guidance to help businesses succeed on TikTok.

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