Introduction

The collectibles market has always held a significant place in the global consumer landscape. It attracts a wide range of enthusiasts, from those passionate about rare coins and stamps to collectors of unique toys and memorabilia. In recent years, with the rise of digital platforms, the way collectibles are bought and sold has been evolving. TikTok, in particular, has emerged as a powerful platform in the US, offering unique advantages for the collectibles market. Its vast user base and engaging video content format allow collectors and sellers to connect in new and exciting ways, reaching a broader audience than ever before.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the collectibles market in the US has shown interesting trends. The market size has been fluctuating, influenced by various factors such as economic conditions and emerging trends in collecting. In recent months, there has been a notable growth trend in certain segments of the collectibles market. Consumer demand has also been changing, with a growing interest in items related to popular culture, such as Pokémon and other trendy franchises. This shift in demand is reflected in the increasing popularity of collectibles associated with these cultural phenomena on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during December, the collectibles category had a diverse sales performance. The top-selling products included Pokémon Trading Card Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed, which had a sold count of 1.37 million and a GMV of $97.55 million. Another popular item was the Hear Your Story - Grandmother and Grandfather, I Want to Hear Your Story Bundle - 2 Book Bundle, with a sold count of 5,216 and a GMV of $10.7 million. The sales growth of these products varied. For example, the Pokémon Trick Or Trade Pack had a -25.89% GMV QoQ, while the Hear Your Story - Grandmother and Grandfather, I Want to Hear Your Story Bundle - 2 Book Bundle had a significant 228.19% GMV QoQ increase. The popularity of these products can be attributed to factors such as brand recognition, limited availability, and the appeal of the associated franchises.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the collectibles market on TikTok in December. For instance, Calipokehouse had a GMV of $151.35 million with a 213.08% GMV QoQ increase and a sold count of 21,500. Their success could be due to their effective marketing strategies, engaging video content, and a wide range of collectible offerings. Another notable brand, BreakBoss, had a GMV of $91.09 million, although with a -12.22% GMV QoQ decrease. They might need to reevaluate their marketing approach to boost sales further. TradersShop also had a consistent performance with a GMV of $83.43 million and a relatively stable GMV QoQ of -0.41%. These brands and stores play an important role in shaping the collectibles market on TikTok in the US, influencing consumer preferences and driving sales.

Conclusion

Overall, the collectibles market on TikTok in the US during December showed a mix of trends. While some products and brands experienced significant growth, others faced challenges. For cross-border merchants looking to enter this market, it is crucial to understand the market dynamics, including consumer preferences and emerging trends. They should focus on creating engaging video content to showcase their collectibles, leveraging popular franchises, and building a strong brand presence. Looking ahead, the collectibles market on TikTok in the US is expected to continue evolving, with potential growth in segments related to emerging cultural trends and the increasing popularity of digital collectibles.