Introduction

The Lifestyle & Hobbies market has been playing an increasingly important role in the global consumer landscape. Consumers are constantly seeking products and experiences that enrich their lives outside of work. TikTok, with its massive user base and highly engaging platform, has unique advantages in the US market. It provides a great opportunity for businesses in the Lifestyle & Hobbies category to reach a wide audience and showcase their offerings.

Category Market Overview

According to authoritative sources, the Lifestyle & Hobbies market in the US has been experiencing steady growth. The market size has been expanding as consumers show growing interest in various aspects such as wellness, survival skills, and creative hobbies. Consumer demand changes have been notable, with a shift towards more holistic and practical products. For example, there is an increasing demand for books and guides related to herbal remedies, survival prepping, and fitness transformations.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Lifestyle & Hobbies category had diverse sales performance. The top selling product was "Forgotten Home Apothecary : 250 Powerful Remedies at Your Fingertips | Lost Herbal Remedies | Holistic Wellness" with a sold count of 79,000 and a GMV of $2,530,700. Other popular products included "The Holistic Guide to Wellness: Herbal Protocols for Common Ailments | 45 Different Health Conditions | Soft Cover" and "No Grid Survival Projects | SHTF Prepping, Off-grid Living & Homesteading Information | Survive a World without Electricity | 288 Pages Soft Cover". The popularity of these products can be attributed to the current consumer trends towards wellness and self-sufficiency. The sales growth of some products also indicates the potential of this category on TikTok.

Brand Case Analysis of the Specific Category

In the Lifestyle & Hobbies market, "The Lost Skills" was a top-performing shop with a GMV of $4,331,900 in February, despite a -28.11% GMV QoQ change. It had a sold count of 135,000. Their success might be due to their wide range of products that appeal to different aspects of lifestyle and hobbies. Another notable brand is "Johnny Hadac" with a GMV of $80,800 and a sold count of 1549. These brands and stores play an important role in shaping the market dynamics within the Lifestyle & Hobbies category on TikTok in the US.

Conclusion

Overall, the Lifestyle & Hobbies market on TikTok in the US in February showed both opportunities and challenges. The top-selling products and successful brands indicate the potential for growth in this category. For cross-border merchants, it is recommended to focus on products that align with current consumer trends such as wellness and practical skills. Future market development trends may see continued growth in this category as consumers increasingly seek ways to enhance their lifestyle and hobbies. Merchants should also pay attention to optimizing their product listings and engaging with video bloggers to boost sales.