Gloda Insights: TikTok US December Household Appliances Market Trend Analysis
Household Appliances TikTok US December Cross-border E-commerce
31 reads2025-01-23 10:15:13 released
Introduction
The household appliances market plays a crucial role in the global consumer landscape. With the increasing demand for convenience and comfort in daily life, consumers are constantly seeking innovative and efficient household appliances. TikTok, as a leading social media platform in the US, has unique advantages in promoting household appliances. Its vast user base and engaging video content format allow brands and merchants to showcase their products in a more vivid and appealing way, reaching a wide range of potential customers.Category Market Overview
According to authoritative sources, the household appliances market in the US has been experiencing steady growth. The market size has been expanding due to factors such as population growth, increasing household income, and the growing awareness of the importance of home comfort. Consumer demand has also been changing, with a greater emphasis on energy-efficient, smart, and multi-functional appliances. For example, smart vacuum cleaners that can be controlled via mobile apps and energy-efficient refrigerators are becoming increasingly popular.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the household appliances category showed diverse sales performance. The top-selling products included the Mini snack bag sealing machine with 6.39 million sold count and a GMV of $49.42 million, showing an 82.28% GMV qoq growth. The Rechargeable Fabric Shaver also had a significant performance with 3.34 million sold count and a GMV of $43.38 million, with a remarkable 168.66% GMV qoq growth. The popularity of these products can be attributed to their practicality and the effective marketing on TikTok. The engaging video content by bloggers and influencers showcased the features and benefits of these appliances, attracting a large number of consumers.Brand Case Analysis of the Specific Category
Among the top-performing brands in the household appliances market on TikTok in December, Homeika had a GMV of $304.27 million with a 18.58% GMV qoq growth, selling 3.89 million units. Their success can be partly due to their strong product features and effective marketing strategies on TikTok, leveraging video bloggers to promote their products. EUHOMY also performed well with a GMV of $247.28 million and 3.54 million sold count. Their consistent product quality and brand image on the platform contributed to their sales performance.Conclusion
Overall, the household appliances market on TikTok in the US during December presented a vibrant picture. The growth of certain products and brands indicates the potential for cross-border merchants in this category. To succeed, cross-border merchants should focus on creating engaging video content, highlighting the unique features of their products, and collaborating with popular video bloggers. Looking ahead, the market is expected to continue growing, with an increasing demand for smart and energy-efficient household appliances.More recommendations
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