Gloda Insights: TikTok US December Womenswear & Underwear Market Trend Analysis
Underwear TikTok US December Market Cross-border E-commerce
28 reads2025-01-23 10:16:53 released
Introduction
The womenswear and underwear market has always been a significant part of the global consumer landscape. With the increasing focus on personal style and comfort, consumers are constantly seeking trendy and quality products in this category. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in a highly engaging and visual manner, reaching a vast and diverse audience. This has led to new opportunities for growth and brand exposure in the womenswear and underwear segment.Category Market Overview
According to authoritative sources, the womenswear and underwear market in the US has been experiencing steady growth in recent years. The market size has been expanding, driven by factors such as changing fashion trends, increased consumer awareness of quality and comfort, and the growing influence of social media. Consumer demand has also been evolving, with a greater emphasis on sustainable and inclusive fashion. Integrating the provided data, we can see that the market on TikTok is also showing interesting trends, with various products vying for attention.Sales Situation of the Specific Category
On TikTok Shop in the US during December, the womenswear and underwear category had a GMV of $134.9247 million. The sold count was 6.1868 million, with a sold product count of 10.24 million and sold shop count of 1.54 million. The average price was $21.81. Looking at the top-selling products, FeelinGirl Women's Wireless Sculpt Bra Comfort Bralettes No Underwire Unlined Cami Bra Seamless Tshirt Bras Sports Bra Bralette sold 60,200 units with a GMV of $780,800. Women's Solid Lace Wireless Push Up Bra, Casual Comfy Lingerie for Daily Wear, Women's Underwear for All Seasons sold 52,600 units with a GMV of $862,800. THE ORIGINAL! 4 SHADES • SIZE XS - 3XL • MAGIC FLEECE LINED LEGGINGS • CLOSED FOOT LOOKS LIKE PANTYHOSE Winter Comfort Fleece Tights Available in Plus Size and Brown Fur sold 51,600 units with a GMV of $1,123,100. The sales growth of different products varied. Some products like Women's Solid Lace Wireless Push Up Bra and Women's Contrast Lace Backless Split Thigh Cami Nightdress Loungewear showed positive growth, while others like FeelinGirl Women's Wireless Sculpt Bra and THE ORIGINAL! 4 SHADES • SIZE XS - 3XL • MAGIC FLEECE LINED LEGGINGS had negative growth in GMV qoq. The popularity of these products can be attributed to factors such as design, comfort, and effective marketing on TikTok.Brand Case Analysis of the Specific Category
Among the top-performing brands in the womenswear and underwear market on TikTok in December, FeelinGirl LLC had a GMV of $2.7166 million, with 130,200 units sold. Their average price was $20.86. YOZY had a GMV of $2.5041 million, selling 118,800 units with an average price of $21.07. Hsia-Bras had a GMV of $2.2245 million, selling 84,500 units at an average price of $26.32. These brands employed different strategies. FeelinGirl LLC likely focused on promoting their wireless bras through engaging video content, highlighting the comfort and functionality. YOZY might have emphasized on trendy designs and a wide range of products to attract customers. Hsia-Bras could have been targeting a specific segment of customers looking for high-quality bras with a particular style.Conclusion
Overall, the womenswear and underwear market on TikTok in the US during December showed a mix of trends. While some products and brands experienced growth, others faced challenges. For cross-border merchants, it is advisable to focus on product design that caters to the evolving consumer demands for comfort and style. Leveraging TikTok's video capabilities to create engaging content can significantly boost brand awareness and sales. Looking ahead, we can expect the market to continue evolving, with more emphasis on sustainability and customization.More recommendations
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