With the continuous expansion of TikTok Shop in the US market, many sellers are focusing on this emerging e - commerce platform. To attract more merchants to settle in, TikTok Shop has recently significantly lowered the store - opening threshold and launched a series of incentive activities. For cross - border sellers, how to utilize TikTok creators for product promotion has become the key to enhancing store operation efficiency and sales volume.

I. Advantages and Opportunities of TikTok Creator - Driven Sales

The influencer - driven sales model of TikTok Shop can not only help merchants quickly increase product exposure but also accurately reach the target user group through the influence of influencers. Especially in the US market, where TikTok has a large user base and high user activity, the effect of creator - led sales is particularly remarkable.

Here are advantages of creator - driven sales are mainly reflected in the following aspects:

1. Low - cost and High - efficiency Promotion: Through the pure - commission - based cooperation model, sellers don't need to pay upfront fees. They only need to set the commission rate and can then leverage the influence of influencers for promotion.
2. Precisely Reach Target Users: The fan base of influencers often highly overlaps with the merchant's target users, which can effectively improve the conversion rate.
3. Enhance Brand Exposure: By collaborating with influential influencers, merchants can increase brand awareness in a short time, especially during the cold - start stage in a new market.

II. How to Precisely Find TikTok Influencers?

1. Influencer Information Sources and Screening Techniques

• TikTok Back - end creator Marketplace: This is the primary channel for sellers to find creators. Through the creator marketplace, sellers can view detailed information of creators, including the number of followers, category, contact information, etc. Influencers recommended by the platform usually have high activity and strong sales - driving capabilities, which is suitable for novice merchants to get started quickly.
• Third - Party Tools Assistance: In addition to the creator marketplace on the TikTok platform, which can rely on the third-party tools to obtain more creator information, including WhatsApp accounts, phone numbers, etc., which is convenient for in - depth communication.

1. Influencer Classification and Cooperation Strategies

• Extensive Cooperation and Refined Screening: For beginners, it is recommended not to be limited to their own product categories. Try to invite creators from various fields to cooperate as widely as possible. Through extensive cooperation in the early stage, sellers can quickly accumulate experience and then screen out high-quality influencers for in-depth cooperation based on data and cooperation compatibility.
• Sample - Sending Strategy: When screening influencers, merchants can send product samples to further evaluate the influencers' sales-driving capabilities. The number of followers, activity level, and the quality of video content are key metrics to measure sales capabilities.

1. Four Dimensions for Initial Influencer Screening

• Activity Level: Check the number of videos a creator has posted in the past 30 days and the quality of the content to ensure that the creator has a high activity level.
• Number of Followers and Interaction: The number of followers of the influencer and the interaction situation should be followed and analyzed periodically, also like the highest video views, sales - driving data, etc.
• Response and Cooperation Willingness: Judge the influencer's cooperation willingness through their response frequency and cooperation degree. You can ask the influencer to perform basic operations (such as adding product links) to further evaluate their cooperation intention.
  • Video Content Professionalism: Analyze the influencer's video content and evaluate its professionalism to ensure that the influencer's content style matches the brand's tone.

III. Detailed Explanation of Influencer Cooperation Models

1. Pure - Commission - Based Cooperation Model

Pure - commission - based cooperation model is the first choice for novice sellers. Creators will promote products through the affiliate program in the platform's back - end, and commissions are automatically distributed after the order is completed. Sellers have no need to pay upfront fees and only set the commission rate. This model is suitable for merchants with limited budgets and can achieve high - efficiency promotion at a low cost.

2. Paid Cooperation Model

For those sellers with a certain budget, the paid cooperation model is a better option. They can finalize the cooperation model and details with influencers in advance, sign contracts, and confirm the payment method. By cooperating with MCN agencies, merchants can ensure the security of cooperation and the credibility of influencers.

3. Operation Process of Targeted Cooperation

• Initiate a targeted invitation in the affiliate center of the store's back - end.
• Add products, set commissions, and review samples.
• Complete the sending of targeted invitations and manually review samples to avoid the situation where samples are maliciously claimed but no product promotion is carried out.

IV. How to Improve Brand Marketing Effects through Influencer Cooperation?

By continuously inviting and maintaining relationships with creators, sellers will accumulate more and more creators resources. With the deepening of cooperation, sellers can gradually cooperate with influential influencers for brand promotion, further enhancing brand exposure and user trust.

V. Summary

The booming of TikTok Shop in the US market has brought great opportunities for cross - border merchants. By precisely finding influencers and optimizing cooperation models, sellers can quickly increase product sales and brand awareness. Whether it is a pure - commission - based cooperation or a paid cooperation, sellers need to test and adjust according to their own situations to find the most suitable creator - driven sales strategy.

For cross - border sellers, TikTok creator - driven sales is not only an efficient promotion method but also the key to unlocking the US market. Seizing this opportunity, merchants will be able to stand out in the fierce market competition and achieve continuous sales growth.