In this report, we delve into the performance of the furniture industry on TikTok U.S. in March 2025, analyzing sales growth, market consolidation trends, and the effectiveness of video and livestream marketing channels. Our goal is to provide actionable market insights and strategic recommendations for businesses.

I. Market Analysis

1. High-Ticket Products Drive Growth

The furniture industry experienced a 13.27% month-over-month increase in sales, significantly outpacing the 7.64% growth in sales volume, indicating a shift toward high-ticket products. This trend suggests that consumers are placing greater emphasis on product quality and brand value, prompting merchants and retailers to invest more in high-end offerings.

2. Market Consolidation & Seller Optimization

The number of active small stores and products saw significant declines, dropping 17.62% and 14.5%, respectively. This indicates an ongoing optimization process within the industry, where intensifying competition is leading consumers to prioritize quality brands and products, forcing smaller sellers out of the market.

3. Challenges & Opportunities in Marketing Channels

The number of influencers engaging in livestreaming and video marketing dropped by 19.9% and 9.8%, respectively, resulting in a minor impact on market share. While this shift may weaken the industry’s marketing effectiveness, it also presents an opportunity to reassess and refine promotional strategies.

II. Growth Strategy Recommendations

1. Strengthen High-End Product Lines

Businesses should continue developing and promoting high-end products to meet consumer demand and sustain sales growth.

2. Optimize Product Portfolio & Brand Positioning

As market competition intensifies, merchants must refine their product mix, improve quality, and enhance marketing strategies to boost market appeal.

3. Innovate Marketing & Enhance Engagement

Exploring new promotional channels or optimizing existing ones while increasing interactivity and content innovation will help reignite consumer interest and engagement.

III. Market Outlook

This report highlights the dual challenges of premiumization and market consolidation in the U.S. furniture industry on TikTok. As consumer preference for mid-range products grows, businesses must reassess their pricing and promotional strategies. At the same time, with the decline in average transaction prices, companies need to identify new growth drivers and differentiation strategies to maintain competitiveness and market share. By closely monitoring market trends and continuously optimizing product offerings, brand influence, and promotional tactics, businesses can achieve sustained success on TikTok.

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