Gloda Insights: TikTok US February Natural Crystal Market Trend Analysis
TikTok Natural Crystal US Market Trends
2025-03-09 06:44:49 released 57
Introduction
The Natural Crystal market has been gaining significant importance in the global consumer landscape. Consumers are increasingly drawn to the beauty and potential spiritual and healing properties of natural crystals. TikTok, with its vast user base and engaging content format, has emerged as a unique platform in the US to showcase and sell natural crystal products. It offers a great opportunity for merchants to reach a wide audience and drive sales.
Category Market Overview
According to the latest data and information sourced from authoritative websites, the Natural Crystal market in the US has been experiencing steady growth. The market size has been expanding as more consumers show interest in these products. The growth trends indicate a rising demand, which could be attributed to factors such as increased awareness of alternative healing methods and the aesthetic appeal of natural crystals. Consumer demand changes have also been observed, with a shift towards more unique and handcrafted crystal pieces.
Sales Situation of the Specific Category
On TikTok Shop in the US during February, the Natural Crystal category had a diverse sales performance. The top-selling products included items like the Blue Lapis Lazuli Friendship Bracelet, which had a sold count of 5144 and a GMV of $80,000. The popularity of such products can be attributed to their appealing designs, suitable for various age groups and genders. Another popular item was the TTZZ Natural Stone Elastic CrossBracelet with a sold count of 1011 and a GMV of $15,200. The growth patterns of these products suggest that products with both aesthetic and potential healing properties are in high demand.
Brand Case Analysis of the Specific Category
Among the top-performing brands and stores in the Natural Crystal market on TikTok in the US during February, Polainco Arizona stood out with a GMV of $134,100 and a sold count of 1711. Their success could be due to their wide range of products and effective marketing strategies. Aura Crystal had a GMV of $85,800, although it experienced a -20.3% change in GMV quarter-on-quarter. ORVEL CRYSTALS had a significant growth with a 118.18% increase in GMV quarter-on-quarter and a sold count of 5346. Each of these brands has its own unique approach to marketing and product selection that contributes to their performance in the market.
Conclusion
Overall, the Natural Crystal market on TikTok in the US during February showed a mix of growth and challenges for different brands and products. For cross-border merchants, it is recommended to focus on product uniqueness, engage with video bloggers for better promotion, and keep an eye on changing consumer demands. Looking ahead, the market is expected to continue evolving, with potential for further growth as more consumers discover the charm of natural crystals on TikTok.
