Introduction

The Pumps & Plumbing market plays a significant role in the global consumer landscape. With the continuous development of modern living and various industries, the demand for pumps and plumbing products remains stable and even shows growth potential. TikTok, as a leading social media platform in the US, offers unique advantages for promoting products in this category. Its vast user base and engaging video format provide excellent opportunities for brands and merchants to showcase their Pumps & Plumbing products and reach a wide range of potential customers.

Category Market Overview

According to authoritative sources, the Pumps & Plumbing market in the US has been experiencing steady growth in recent years. The market size has been expanding due to factors such as increasing construction activities, home improvement projects, and the need for efficient water and fluid management systems. Consumer demand for pumps and plumbing products has also been evolving, with a greater emphasis on quality, durability, and ease of use. For example, there is a growing preference for portable and multi-functional pumps, as well as advanced plumbing fittings that offer better leak prevention and installation convenience.

Sales Situation of the Specific Category

On TikTok Shop in the US during February, the Pumps & Plumbing category witnessed diverse sales performances. The top-selling products included items like the VEVOR Jerry Fuel Can, 5.3Gal / 20L Portable Jerry Gas Can with Flexible Spout System, which had a sold count of 4160 and a GMV of $167,300. Another popular product was the FANTTIK X9 Pro Portable Tire Inflator with a sold count of 4093 and a GMV of $171,800. The reasons behind their popularity could be attributed to their practical features, such as the convenience of the fuel can's flexible spout and the smart ON/OFF hose design of the tire inflator. Additionally, the growth patterns of these products might be related to effective marketing on TikTok, leveraging video bloggers to showcase their functionality and benefits to a wide audience.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Pumps & Plumbing market on TikTok US in February, vevor store stood out with a GMV of $279,600 and a sold count of 5420. Their success could be due to their wide range of product offerings, quality assurance, and effective marketing strategies on the platform. They had 84 products sold and engaged 3509 video bloggers, which indicates a strong presence and influence on TikTok. Another brand, Fanttik, had a GMV of $178,100 with a sold count of 4224. Despite a negative GMV QoQ change -39.54%, they still maintained a significant market share, possibly relying on their brand reputation and unique product features.

Conclusion

Overall, the Pumps & Plumbing market on TikTok in the US during February showed both opportunities and challenges. The top-selling products and successful brands demonstrated the importance of product features, marketing strategies, and engaging with video bloggers. For cross-border merchants, it is recommended to focus on product quality and innovation, collaborate with popular video bloggers for promotion, and closely monitor market trends. Looking ahead, the market is expected to continue evolving, with potential growth in demand for more sustainable and technologically advanced pumps and plumbing products.