Gloda Insights: TikTok US February Tablet & Computer Accessories Market Trend Analysis
Tablet & Computer Accessories TikTok US Cross-border E-commerce
2025-03-09 06:44:49 released 45
Introduction
In the global consumer landscape, the Tablet & Computer Accessories market has been of significant importance. With the increasing usage of tablets and computers, the demand for accessories like chargers, cases, and stylus pens has been on the rise. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and creative way, reaching a vast audience of potential customers.
Category Market Overview
According to the latest data from authoritative sources, the Tablet & Computer Accessories market in the US has been experiencing steady growth. The market size has been expanding as more consumers are purchasing tablets and computers, thereby increasing the need for complementary accessories. Consumer demand has also been evolving, with a greater emphasis on functionality, style, and convenience. For instance, there is a growing preference for multi-port chargers and sleek, protective cases.
Sales Situation of the Specific Category
On TikTok Shop in the US during February, the sales performance of Tablet & Computer Accessories showed interesting patterns. The top-selling products included the POWRUI Multi Plug Outlet Surge Protector with Night Light Sensor, which had a sold count of 7775 and a GMV of $258,100. The Stylus Pen for iPad also performed well with 3942 units sold. The popularity of these products can be attributed to their practical features and the ability of TikTok creators to effectively showcase them. For example, the POWRUI outlet's night light sensor and multiple USB ports were highlighted in videos, appealing to consumers looking for convenience and functionality.
Brand Case Analysis of the Specific Category
Among the top-performing brands, Powrui Shop had a significant presence with a GMV of $258,100 in February, although it experienced a -42.1% qoq change in GMV. Their POWRUI Multi Plug Outlet was a bestseller. ESR US also had a notable performance with a GMV of $59,300 and a -8.3% qoq change. These brands have been leveraging TikTok's platform by collaborating with video bloggers to promote their products. They focus on highlighting the unique features of their accessories, such as the adjustable stand of ESR's iPad cases.
Conclusion
Overall, the Tablet & Computer Accessories market on TikTok in the US in February showed a mix of growth and challenges for different brands. Cross-border merchants can focus on collaborating with popular video bloggers to increase product visibility. They should also emphasize the unique features and practicality of their accessories. Looking ahead, the market is likely to continue growing as the demand for tablets and computers remains strong. Merchants need to stay updated with the latest consumer trends to stay competitive.
