This report analyzes the performance of the sports and outdoor industry on TikTok’s U.S. platform in March 2025, with a focus on sales trends, demand for low-priced products, and the market performance of new arrivals in the mid-price range. It aims to provide businesses with market insights and strategic recommendations.

I. Market Overview

1. Sports & Outdoor Sales Decline by 23.59%

The sports and outdoor industry experienced a 23.59% drop in total sales revenue, likely due to seasonal fluctuations or reduced promotional activities. However, market prices remained stable, indicating that non-price factors contributed to the decline. Businesses should closely monitor promotional timing and market demand changes to adjust their strategies accordingly.

2. Strong Demand for Low-Priced Products

Products priced under $20 dominated the market in sales volume, highlighting a strong consumer preference for budget-friendly items. To capitalize on this demand, businesses should optimize supply chains and promotional strategies, while staying agile to maintain competitiveness in this price segment.

3. Best Performance Among New Arrivals in the $20-$50 Range

Newly launched products in the $20-$50 price range recorded the highest sales volume and revenue, proving that this segment is the most attractive to consumers. The balance between affordability and quality makes these products appealing. Businesses should strengthen marketing efforts in this price range to drive further sales growth.

II. Strategic Recommendations

1. Strengthen Market Strategies for Low-Priced Products

Given the strong demand for low-cost items, businesses should enhance supply chain efficiency and promotional tactics to remain competitive in this segment.

2. Boost Marketing & Branding for Mid-Range New Arrivals

For products in the $20-$50 range, businesses should focus on marketing, brand building, and strategic promotions to attract more consumers and maximize sales potential.

3. Adjust Strategies to Adapt to Seasonal Market Shifts

To counteract seasonal fluctuations, businesses must dynamically adjust their market strategies based on consumer demand patterns, enhancing market share and brand loyalty.

III. Conclusion

This report highlights the challenges and opportunities within the sports and outdoor industry on TikTok’s U.S. platform. With increasing demand for low-cost products, businesses must reassess pricing and marketing strategies. Additionally, the strong performance of mid-range new arrivals calls for new growth strategies and differentiation approaches to maintain competitiveness and market share. By closely monitoring market trends and continuously optimizing product offerings, brand influence, and promotional strategies, businesses can achieve sustained success on TikTok.

Follow Gloda for more TikTok viral videos tips. Our team will provide users with more useful businesses strategies to find a breakthrough. Keep checking Gloda News to receive lastest TikTok and target market information! - > > View the latest TikTok market data:   Gloda.vip